Left: Maritza Lugo Right: Danielle Sepulveveres |
Danielle Sepulveres and Maritza Lugo are
incredibly talented women. Danielle is a writer, and Maritza is an illustrator.
Together they teamed up on a project that would illustrate how important the
HPV vaccine is, and how it is perfectly harmless. Now here's a little background
on how first Disney Princesses, and then superheroes are protecting themselves
against HPV and other STIs, as well as expressing the importance of well woman
visits.
My
Life After Cervical Cancer: The Disney Princesses go to the Gynecologist piece
was your first. Where did the idea come from?
Daniele
Sepulveres: I had seen re imagined Disney Princesses shared on my Facebook page
pretty much on a daily basis. Jokingly I asked Twitter one day if there were
any princesses getting the HPV vaccine and it occurred to me what a great idea
it was to actually do that.
Mulan Goes to a Well Woman Exam |
MLACC:
How did you divide the workload?
DS:
I came up with the concept but I have no artistic skills whatsoever. As a big
fan of Maritza's artwork I asked her if she'd be interested in drawing the
princesses. From the moment she agreed I literally trusted her with everything.
We discussed which princesses to use and Maritza made magic happen.
ML: Danielle had written me because her original illustrator's schedule was really busy. I read her email and said YES right away. I couldn't possibly imagine not doing the illustrators. Once she gave me the descriptions, I immediately got to work on the drawings.
MLACC:
Why Disney princesses?
DS:
Because they are familiar but had not ever been used in this kind of a message.
It was a way to combine something that's recognizable with important
information that is often left out of the mainstream media news cycle. Women's
health is important. All aspects of it. We wanted to bring all of it to the
forefront, but mostly the parts no one discusses-"below the belt"
issues.
ML: There's basically every rendition of Disney Princesses out there doing whatever, wearing whatever. Why not utilize their popularity for something bigger and greater? Every one loves them. Everyone has a favorite. It was a no brainer, really.
MLACC:
What kind of feedback did you get, both positive and negative?
DS:
Mostly positive! People loved our creativity and our message and it spawned a
lot of media coverage about HPV, cervical cancer prevention and the non-profit
Cervivor which works tirelessly under Tamika Felder's leadership to get this
info to the public. Some negative reactions involved parents not wanting this
to prompt discussions with their kids about health education and I expected
that but it wasn't going to stop me.
ML: The response was definitely positive. Once it started going viral and many news outlets/magazines were writing about us, the trolls started to emerge but thankfully nothing too bad. Even with the worst ones, Danielle and I laughed it off. One angry Twitter user suggested that I was a part of the Illuminati so no real complaints there.
MLACC:
How did you feel when it went viral
DS:
I still get excited when I think about it. It was overwhelmingly joyful.
ML: it's the most insane and overwhelming feeling in the world. It's like if the entire world knew it was your birthday.
MLACC:
What media outlets have these pieces been seen in?
Superman Gets the HPV Vaccin |
HuffPo,
Seventeen, iD, Fox, CBS LA news, Dr. Oz, Glamour (internationally!), and so
many others but it was really Forbes and their excellent reporter Tara
Haelle - who has a new book out this week - who kicked it all off for us.
MLACC:
Why did you choose superheroes as the next installment?
DS:
Because we don't want to leave out the boys! And we feel superheroes is the way
to reach them more than princesses. Although each campaign is interchangeable
to whom it's targeting regardless of gender or sex. I asked Maritza if she
thought Disney princesses or superheroes were the way to go and she immediately
said superheroes. I know she was absolutely right.
ML: Any real criticism was "what about the guys?" So to follow up with a series predominately geared towards men was just simply the next step.
MLACC:
What's next for you two?
DS:
We have some ideas that we're keeping quiet for now, but expect to see more
projects from us in the upcoming months.